Meteora Thrones in the 37th International Tourism Fair in Belgrade
The effort of Meteora Thrones for the promotion of the area of Meteora – Kalabaka continues participating this time at the 37th International Tourism Fair in Belgrade «ITTFA» (18-21 / 02/2016).
A central event for the Balkan region, the 37th ITTFA attracted more than 1,000 exhibitors from over 50 countries. In efforts to further tap into the Balkan markets and particularly that of Serbia, Meteora Thrones brought the sights and sounds of Meteora and the region to Serbia with plenty of informative material, local culinary samples and face-to-face contact.
Serbia is an important source for the Greek tourist market and according to the Greek Statistical Authority has been a 28% increase compared with the number of arrivals. Statistics show that the most popular destinations for visitors from Serbia are North and Central Greece with Meteora featuring high in their choices.
Meteora Thrones represented by the responsible in Public Relations – Promotion of the company in Serbia Mrs. ANA DAVINIC which excellently passed the message that our region can be a destination for all time and offer a unique experience to the visitor.
Competition between cities is accentuated, and this is clearly seen in communication. The Destination marketing is vital to diversify and establish the image of the destination of Meteora – Kalabaka. This includes the need for unification of operational, political and economic, public and private forces and the distribution of roles.
